Snapshot-based ecommerce analysis - No live store access required

Find dead stock, trapped cash, and low-margin SKUs from your ecommerce exports.

Upload your Shopify sales and inventory CSVs and see which products drive profit, which tie up cash, and what to review first. No app installation or store access required.

Free tier available - No credit card required - Shopify first, WooCommerce and Amazon supported

Dashboard Overview

Advanced tier · Aggregation mode · 300+ SKU scenario

AI-ready
Total Revenue
€29,842.00

10 SKUs analyzed

Gross Profit
€9,675.00

32.4% margin

Inventory Value
€35,618.00

10 SKUs analyzed

Dead Stock
16.8%

4 SKUs

Data Health Score
84
/ 100
Excellent
Data Quality Status

✨ Your data quality is excellent!

Revenue & Profit Trends

Trend framing mirrors private dashboard behavior.

Revenue & Profit Trends
Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026€0k€15k€30k€45k€60k
  • Revenue
  • Profit

Profit Leaders vs Margin Killers

SKU prioritization and remediation view.

Profit Leaders
1

Premium Wireless Headphones

SKU-001

€2,012.00

40.9% margin

2

Bluetooth Speaker Pro

SKU-002

€1,423.38

42.0% margin

3

Laptop Stand Adjustable

SKU-003

€1,247.43

43.0% margin

4

Mechanical Keyboard TKL

SKU-004

€902.65

35.0% margin

5

Webcam 1080p HD

SKU-005

€849.82

43.1% margin

6

USB-C Hub 7-Port

SKU-006

€314.80

10.0% margin

7

Phone Case Bundle

SKU-007

€251.55

9.0% margin

Margin Killers

USB-C Hub 7-Port

SKU-006

€3,148.00

10.0% margin

Phone Case Bundle

SKU-007

€2,795.00

9.0% margin

💡 These products have high revenue but low margins. Consider repricing or finding better suppliers.

Dead Stock Risk

Capital-at-risk detail aligned with private module semantics.

Dead Stock Alert

Items Not Sold (90+ days)

3

Locked Capital

€12,213.00

Portable SSD 512GB

SKU-008

€7420.00

Dead stock

Wireless Charging Pad

SKU-009

€3925.00

Dead stock

Screen Cleaning Kit

SKU-010

€868.00

Dead stock

💡 Consider running promotions, bundling with popular items, or discontinuing these products to free up capital.

What you can learn from SKU profit and inventory snapshots

A Shopify-first workflow for finding profit leaks, dead stock, and inventory cash drag from CSV exports.

CSV Upload Flow

Upload sales + inventory (and optional cost), with guided steps and format detection.

AI + Manual Mapping

Auto-suggested mappings with confidence indicators, plus full manual override.

Validation Review

Blocking issues vs warnings, row quality checks, cross-file overlap checks, and health scoring.

Snapshot Dashboard

Overview KPIs, trend charts, profit leaders, margin killers, dead stock, and data health.

Compare & Aggregate

Compare selected uploads or aggregate committed snapshots with overlap-safe behavior.

Exports & Reports

PDF/CSV exports and AI narrative insights based on tier capabilities.

Tier-aware Controls

Feature gates and limits by plan, with billing and subscription controls.

Support Workflows

FAQ + AI help + sales escalation (public), ticket workflow + admin controls (private).

Security & Ownership

Email-based ownership checks with protected operations across upload, validation, and admin paths.

Why Snapshot-Based Analysis Works

Platform Independent

Designed around Shopify CSV exports first, with WooCommerce, Amazon, and other export-based workflows supported too.

No Live Integrations

You stay in control. Upload only what you choose.

Accurate Period Analysis

Each upload is a financial snapshot you can compare (Pro+) or aggregate (Enterprise).

Most Shopify stores do not know true SKU profit.

Revenue can look healthy while dead stock and low-margin products quietly drain cash.

Revenue ≠ Profit

High sales don't always mean high profits.

Dead stock locks up cash

Inventory sitting unsold drains your capital.

Reordering is guesswork

Without data, you're flying blind on restocking.

Spreadsheets miss the picture

Manual analysis takes hours and misses critical insights.

From CSV to SKU Profit Clarity in Minutes

No setup. No live integration. Upload sales and inventory exports and review the real margin picture.

1

Upload Your CSVs

Export sales and inventory from any platform. Shopify, Amazon, WooCommerce, Etsy — all work.

2

Map Once, Reuse Forever

Auto-detect column headers. Save templates for future uploads. Done in seconds.

3

Instant Snapshot Analysis

See profit leaders, margin killers, dead stock, and reorder signals immediately.

4

Track Trends Over Time

Compare snapshots side by side (Pro) or aggregate across periods (Advanced).

Learn the workflow before you upload

Read practical guides on SKU profit, dead stock, low-margin products, and inventory cash flow, then validate your own files or test the live demo.

A Focused Tool. Not an All-in-One Platform.

MarginVisibility focuses on SKU profit, dead stock, and inventory cash flow from CSV snapshots.

What it does

  • Analyzes sales & inventory CSV snapshots
  • Calculates real SKU-level gross profit
  • Detects dead stock (90+ days unsold)
  • Flags margin killers by SKU
  • Compares snapshots side by side (Pro)
  • Aggregates multiple periods safely (Advanced)

What it doesn't do

  • No live Shopify or ERP integration
  • No automated bookkeeping
  • No warehouse synchronization
  • No automatic reordering
  • No financial accounting replacement

Everything You Need for Profit Clarity

SKU Profit Analysis

See exactly which products make money and which don't.

Dead Stock Detection

Identify products sitting unsold for 90+ days.

Margin Killers Report

Find high-revenue products with dangerously low margins.

AI Business Summary

Actionable insights and recommendations, generated instantly. (Pro)

Reorder Intelligence

Know exactly what to restock and when.

PDF Export

Professional reports ready to share or archive. (Pro)

What Data Do You Need?

Simple CSV exports from your ecommerce platform

✅ Required: Sales Data

SKU, units sold, total revenue per sale

CSV or Excel format accepted

✅ Required: Inventory Data

SKU, product name, quantity on hand

Optional: warehouse location

⚪ Optional: Cost / Purchase Price

SKU, unit cost

Enables accurate margin calculation • Can skip for simplified analysis

Not sure if your CSV files are compatible?

Smart CSV Mapping

Intelligent column detection with validation and preview

Auto-Detect & Map

Automatically suggests column mappings for SKU, units sold, revenue, stock quantity, cost, and date fields

Format Detection

Detects number format (comma vs dot), date format, and currency symbols with manual override options

Live Preview

Preview first rows with color-coded validation highlighting invalid or missing data

Save Templates

Save mapping templates for future uploads and handle mixed-type columns and optional fields

Step 1 · Import Files

Upload sales, inventory, and optional cost CSV files.

sales_feb.csv

1,248 rows

Required

inventory_feb.csv

312 rows

Required

cost_feb.csv

312 rows

Recommended
Import ? mapping ? validation ? report

Your Dashboard at a Glance

Everything you need to understand your product profitability

Overview

Total Revenue, Gross Profit, Inventory Value, % Dead Stock

Profit Leaders

Top 10 SKUs by profit with visual charts

Margin Killers

High revenue / low margin SKUs flagged for review

Dead Stock

Products unsold for 90+ days locking up capital

Reorder Intelligence

SKUs flagged for reorder priority based on turnover

AI Insight Summary

1-page actionable report with recommendations (Pro+)

Exact pricing, visible before you sign up

Start free, then move to Pro or Advanced when you need safer period comparison, stronger trend tracking, exports, or more AI-driven analysis.

Free

€0forever

Best for a first snapshot and quick SKU-level checks.

  • Basic dashboard
  • No aggregation across uploads
  • Up to 25 SKUs
  • 1 upload per month
  • 12 uploads stored

Pro

€15/month

Best for regular profitability reviews and historical comparison.

  • Full dashboard
  • Compare historical snapshots side by side
  • Combine exports without double-counting overlapping periods
  • Track quarterly performance trends
  • Up to 1,000 SKUs

Advanced

€29/month

Best for deeper analysis, exports, and monthly trend monitoring.

  • Everything in Pro
  • CSV export
  • Track monthly trends
  • Up to 2,500 SKUs
  • Unlimited uploads

Frequently Asked Questions

What does MarginVisibility do?

MarginVisibility is a snapshot-based ecommerce analytics tool. You upload sales and inventory exports, optionally add cost data, and review which SKUs drive profit, which drain margin, and where inventory cash is getting stuck.

Do I need to install an app or connect my store?

No. MarginVisibility is built around CSV snapshot analysis, so you do not need to install an app or grant live store access to start.

Which platforms are supported?

The workflow is Shopify-first, and it also supports WooCommerce and Amazon sellers when their exports contain the required sales, inventory, and optional cost fields.

What is the difference between AI Assistant and AI Insights?

AI Assistant helps you navigate the product and understand workflows. AI Insights are generated analysis reports based on your uploaded snapshot data and plan limits.

Analytics-only tracking

We use analytics to understand which pages and signup steps work best. No advertising or marketing trackers are used.